Companies today rely on big data to make informed decisions.

One industry that utilizes big data is predicting customer behavior.

Big data enables businesses to collect and store vast amounts of customer data from multiple sources.

It allows companies to aggregate and analyze customer data in real-time, providing a comprehensive view of customer behavior.

Big data analytics helps companies find patterns, trends, and correlations in customer behavior, enabling accurate predictions.

Analyzing historical data helps businesses identify patterns in customer behavior.

Big data also enables the creation of customer profiles or personas based on location and behavior.

Big data can uncover customer opinions about products/services through technologies like sentiment analysis.